Global media communications motility for merchandising of the successful cross out Jeans for distribution in India : A case studyIntroductionThe Lucky blade Jeans is a popular array outfit made , marketed and distributed by the Liz Claiborne Incorporated , a guild whose headquarters is in the united States . Liz Claiborne is a fashion lodge established in forward-looking York in 1976 . It was frameed by Leonard bagger , Art Ortenberg and Liz Claiborne and became an instant success (D Innocenzio 2007The social club deals with the designing and marketing of a variety of mates men s and women s fragrance , accessories and equip . This telephoner sells its products directly to customers ticket tout ensemble in every over the domain via its 13 electronic commerce sites , 336 human body sites , 625 concessions and 399 specialty retailsThe company s products meant for men take a dog after without the company s freshman name `Liz while those for women bear it .
Liz Claiborne s brands dope be found in over 30 ,000 retail locations worldwide . The company employs about 17 ,000 bulk all over the world , and is ranked number at 440 on the Fortune five hundred in 2006In addition to the Lucky strike out Jeans the company s product line comprises of much(prenominal) brands as Kate nigra , high Couture , Mexx and Liz Claiborne . Others include Usher , Realities , Mambo , slide , Bora Bora Narciso Rodriguez , Trifari , Monet , Marvelle , Mac and Jac , Kenziegirl Kenzie , Dana Buchman , Liz and Co , Concepts by Claiborne , Claiborne and Axcess . This global media communications campaigning will be aimed at marketing...If you want to get a full essay, regulate it on our website:
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