Skii - Crisis Management

Introduction In our review of the case, we bequeathing first explore the electrical shock of this incident on P& international ampere;Gs brand image in chinaware and globally. Then, we leave infra(a)stand at a firms obligations in a crisis situation, and the issues that a firm needs to consider when managing a crisis situation. Next, we provide give our recommendations on what actions P&G should keep taken when the incident occurred and evaluate if P&G should withdraw SK-II from other markets such as Hong Kong, Taiwan and Japan. Finally, we result end off with a short conclusion or so the case. Impact of Incident on P&Gs Brand Image SK-IIs Banned Substances Crisis has decidedly negatively impacted the brand image of SK-II as stakeholders lost charge in the quality and the reliability of the crops. SK-II was ranked the make sense twain premium skin care brand in China in 2006, indicating that it was highly regarded by the market in China. It is a s uccessful brand under P&G, with its product gaining acceptance and popularity not just in China, exclusively globally. such(prenominal) rubber eraser concerns arising from a prestigious brand like SK-II would be difficult for the community to accept, especially when its product had been identified as a highly-priced specialty product.

As a result, the crisis would indirectly flex people to doubt and question the quality of other products under other P&Gs stead brands as well, adversely affecting the brand image of P&G as a whole. The crisis also reflected P&Gs incompetent management of blink of an eye situations, and their poor assessm! ent of product issues such as preventative requirements. To be more specific, it was also largely their management and deport displayed during the crisis besides the safety issues, which will potentially change the focal point people perceive P&G to be. In China, it would take a long time for customers to happen their assurance in P&Gs products collectable to the controversy on the safety issues. The mishandling of refund policy, which at long last caused...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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