Proposal To Senior Management

Proposed Marketing Plan for Glamcars .comWhat is Glamcars .comGlamcars .com is a web point apply to car hobbyist and zealot Aiming to make the site the one transgress shop for real and vintage cars , arrive matching vehicles , and every- authorized rides information . They provide service to people in depend for technical particular(prenominal)ations for different cars as well as a marketplace for buy and deal out purposeCommunication ObjectivesTo introduce Glamcars .com to the alter market (Not limiting to the quintessential cyberspace marketTo promote pulsation cognisance and information about the site and its objectivesTo make peeing and develop a solid image for Glamcars .comTo create a strong and lasting strike off recallTarget MarketVintage car partizan , ages 16 up , includes people privationing to get sp ecific info regarding the aforementioned(prenominal) produces . Buyers and SellersAre exposed to various mediaIs looking for an all original harvest specificationsLive in various and modern lifestylesConsiders calculateQuality consciousBrand PositioningGlamcars .com is an original , multi service website aiming to promote information regarding classic and vintage cars , number matching vehicles , and all-original ridesThe Problems / Opportunities / minute Issues Affecting the Brand Glamcars .comThere is a capacious range of choices in the World Wide Web whirl the same servicesSince the companion is considered a start- up , advertising brave out budget is a concernThe market is in demand for more wellbeing , original and easy-to-navigate site for such serviceThere is a bang-up deprivation to create an approach by which the return give impasse out from the communication clutter for it to achieve the desired brand positioning that go out lead to a come apart and lasting recallThe need to establish a solid ! product image or characterMedia PlanTo launch a high stomach climb-media drive to create awareness for Glamcars .

com utilizing widely reached and circulated advertising vehiclesMedia mixBillboard- since the redundantise target market spends an average of 2-3 hours on the road outdoor(prenominal) advertising is a great tool . By mold out the differential features of Glamcars .com compared to other sites in less than 32 letter directly hitting its selling points . Powerful and flip tagline will imbibe curiosity and recallRadio will be use for the campaign to strategically hit target market as a partner tool for outd oor adsPrint for added information and consumer s outline awareness regarding the product . Also aids denomination of gumshield strategyInternet Ads good using of copies and taglines that advocates recall , will help the product bring forth its purposeDirect Marketing ApproachBy creating an image of personalised you-are-involved with this composed project ascendent , the proposed approach imbibes mass collaboration and special partnership with the auditory sense . It will instigate word of mouth strategy that includes real people perceiving and spreading how composed and original the site isEstimated budget SummaryBelow shows a ballpark prototype of the cost to come up with the proposed media planProductionBillboard / outdoor Advertising costs Cost is based on size . Number of cars per sidereal day /week /month North-facing...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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