Pringles - Meet the pringles

1. Executive Summary This selling plan provides a create verbally outline of the trends, consumer begs and market places in the snack industry and the carrying into swear out strategy Procter & adenylic acid; Gamble (P& antiophthalmic factor;A) plans to put into action when launching a innovative harvesting extending on the accepted Pringles line. The key success factors of this marketing plan are: * evolution market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and especially low-calorie products has great potential -The market for white potato chips is not brand-new, yet has a strong customer demand for multi- woofs and is so open for expansion of new products -Younger generation has strengthened a strong snack-culture * Unique new product: -Introduction of a new exotic taste/image -Unique production process (calorie-free manifestation oil - Olestra) -Strong brand identity - production Line Unique, tastes good, rivalrous price, and convenient * Management: -Management have intercoursed, gigantic base of interests and knowledge -Extensive experience and success within snack product marketing In conclusion, the promotion and launch of the product line extension pass away help meet the needs of customers, provide an additional choice in the Pringles portfolio and become a profitable venture for P& ampere;G. 2. History and Product Line Established in 1837, The Procter & Gamble Company began as a small, family operated goop and candle company in Cincinnati, Ohio, USA.

Today, P&G markets more than 250 products to more than five billion consumers! in one hundred thirty countries. 2000 A.G. Lafley becomes President and Chief Executive. Procter & Gamble and institutional gamble Partners launch reflect.com, the first interactive, personalized beauty company. The U.S. FDA canonical 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporosis (PMO) and glucocorticoid-induced osteoporosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals will market the drug collaboratively. 2001 New discovery product introductions include... If you want to get a full essay, retrieve it on our website: OrderCustomPaper.com

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