Discussion Question

It is important for companies to have excellent marketing strategies because this will characterize them to advance against their competitors and attract more consumers . Marketing strategies integrate the activities deform in marketing , sales , advertising , public dealing and networking . these must work together to enhance the guild s mental representation role reinforce the brand strength , and ensure that the company is lucid from the competitors (Pinson , 2008 ,.44 . However , there argon umpteen companies that , in to plow their products or services , tend to exaggerate their tactic and neck across as deceiving the public Companies atomic number 18 awake that they argon not allowed to misdirect the public and should except show hi-fi and factual information regarding their products and services We may gr ant simple enthusiasm or puffery in advertisements , as when a barter claims its products are absolutely the take up (Rogers 2001 ..318 .

In this case , the companies are and trying to sell their products . No one wants to sell a product by saying that they are not the best in the market . However , there are or so companies who think that they can victimize the public through fictitious advertising . These companies try to deceive people because they believe that this is the only(prenominal) way in which the public will transact with themOne of the many another(prenominal) fields that is affected by false advert ising is the health care field . Numerous h! ealth insurance companies deceive their clients by imposing hidden fees and surcharges and imposing membership fees that are unnecessary . They do...If you want to get a full essay, raise it on our website: OrderCustomPaper.com

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